Precision Marketing Model Based on Big Data – Taking Xiaohongshu App as an Example

AbstractIn the era of data based on big data and cloud computing, how to effectively utilize big data information technology and establish a precision marketing model in line with enterprise development among massive users and improve enterprise performance is an important topic that needs to be discussed by the academic community. Based on the big data theory, precision marketing theory and previous research literature, this paper established a precision marketing model in line with the development of enterprises. Taking Xiaohongshu App as an example, the precision marketing model was further tested and relevant suggestions were put forward. The research results of this paper hopes to have certain reference value for other enterprises.KeywordsBig dataLittle red book appPrecision marketing