吸引力
心理学
侵略
联盟
游戏娱乐
社会心理学
价值(数学)
透视图(图形)
现存分类群
机器学习
人工智能
视觉艺术
艺术
物理
天文
生物
进化生物学
计算机科学
精神分析
作者
Bo Yu,Natasha T. Brison,Gregg Bennett
标识
DOI:10.1016/j.chb.2021.107055
摘要
Guided by social role theory and the extant literature, the purpose of this investigation was to examine the gender differences in esports spectating motives and points of attachment. A questionnaire was developed to survey fans (N = 479) of the Houston Outlaws, a professional team in the Overwatch League. Findings indicate gender differences across five motivational factors: women seem to be more motivated to watch Overwatch for social opportunities, interest in player, and (player) physical attractiveness; men appear to be more motivated to watch for enjoyment of aggression and entertainment value. Our results also suggest how perceived social roles may influence gender differences in attachment to the athlete and its relationship with spectating motives. Theoretical, managerial, and social implications, as well as future research recommendations, are discussed.
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