Exploring User Group Behavior in Reviewing Online Product

The research on online product reviews has received a great deal of attention from the e-commerce platform and has attracted great research interest from researchers in various disciplines. This article explores the impact of product information categories on e-commerce online user review behavior. Through the difference and evolution of the online user review behaviors of search-type products and experience-type products, the online user review behavior characteristics are clarified. Based on the experimental results on real data, we find that the group of users who purchase the experience product is quicker to publish reviews than the group of users who purchase the search product.