估价(财务)
市场细分
定价策略
微观经济学
业务
代理(哲学)
供应链
产业组织
经济
计量经济学
营销
财务
认识论
哲学
作者
Chen Chen,Yongrui Duan,Guiping Li
摘要
By considering a two-segment consumer market, we investigate the impact of selling formats on the adoption of personalized pricing (PP). We find that (i) when the valuation of the two segments is (not) close, PP is more likely to be implemented under the wholesale (agency) model; (ii) when the high-type segment is relatively large (small), the likelihood of PP is higher (lower) under the agency model; (iii) the likelihood is non-monotonic in the size of the high-type segment and low-type consumers' valuation; (iv) the player that bears the cost of PP is better off when the adoption becomes more costly.
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