組織聲望、組織認同與組織承諾之關聯性研究—以非營利組織志願工作者為例

The objective of this study is to converse the relationships among organizational reputation, organizational identification and organizational commitment of volunteers in nonprofit organization. Through reviewing related references, we came up with four hypotheses: The relationship between organizational reputation and organizational identification. 郼he relationship between organizational identification and organizational commitment. 郼he relationship between organizational reputation and organizational commitment. 郼he interaction between organizational reputation and volunteer’s individual characteristics on organizational identification. In the course of the statistical analysis from the survey’s empirical facts, we concluded few major consequences as follow: 1.Throughout the analysis, we revised organization reputation into four aspects, which are public obligation, professional service, managerial innovation and attracting ability. 2.There are significant correlations between organizational reputation and organizational identification. When organizational reputation increased, organizational identification followed. 3.There are significant correlations between organizational identification and organizational commitment. When organizational identification increased, organizational commitment followed. 4.There are significant correlations between organizational reputation and organizational commitment. When organizational reputation increased, organizational commitment followed. 5.There are partially significant correlations between the interaction of organizational reputation and volunteer’s individual characteristics on organizational identification, including one’s age, education, and previous experience in nonprofit organization. 6.There are partially significant correlations between the interaction of organizational reputation and volunteer’s individual characteristics on organizational identification, including one’s education, matrimony and previous experience in nonprofit organization.