叙事性
说服
叙述的
背景(考古学)
变化(天文学)
心理学
领域(数学)
社会化媒体
媒体内容
社会心理学
广告
计算机科学
语言学
历史
万维网
多媒体
哲学
物理
数学
考古
天体物理学
纯数学
业务
作者
Anne Hamby,Hongmin Kim,Francesca Spezzano
标识
DOI:10.1016/j.jbusres.2023.114289
摘要
Media content – whether real or fake – is often presented in a story format. While research has examined some of the linguistic differences between real and fake news articles, less attention has been given to the ways in which they vary in terms of their narrativity. The current work leverages text analysis to build on recent work in the consumer field examining narrativity in predicting messages’ persuasiveness. We conduct three studies in the context of real and fake news to examine how they differ in terms of their narrative content and discourse features. We further examine how variation in narrativity predicts the likelihood that the article is shared on social media, an outcome of importance to marketers and persuasion agents.
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