The role and impact of affect in the process of resistance to persuasion

Journal Article The Role and Impact of Affect in the Process of Resistance to Persuasion Get access Michael Pfau, Michael Pfau 1(Ph.D., University of Arizona, 1987) is professor and director of graduate studies in the School of Journalism and Mass Communication 7Correspondence may be addressed to Michael Pfau, School of Journalism and Mass Communication, 5016 Vilas Hall, University of Wisconsin-Madison, Madison, WI 53706 Search for other works by this author on: Oxford Academic Google Scholar Erin Alison Szabo, Erin Alison Szabo 2(Ph.D., University of Wisconsin-Madison, 2000) is visiting assistant professor in the Department of Communication Arts, at the University of Wisconsin-Madison. Search for other works by this author on: Oxford Academic Google Scholar Jason Anderson, Jason Anderson 3(Ph.D., University of Wisconsin-Madison, 2000) is assistant professor in the Department of Communication Studies at the State University of New York at Oswego. Search for other works by this author on: Oxford Academic Google Scholar Joshua Morrill, Joshua Morrill 4(B.A., Transylvania University, 1996) is a graduate student in Mass Communication. Search for other works by this author on: Oxford Academic Google Scholar Jessica Zubric, Jessica Zubric 5(M.S., Illinois State University, 1997) Search for other works by this author on: Oxford Academic Google Scholar Hua-Hsin Wan Hua-Hsin Wan 6(M.A., University of Wisconsin-Madison, 1999) are graduate students in Communication Arts at the University of Wisconsin-Madison. Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 27, Issue 2, April 2001, Pages 216–252, https://doi.org/10.1111/j.1468-2958.2001.tb00781.x Published: 10 January 2006