Staying Ahead of the Digital Tsunami: The Contributions of an Organizational Communication Approach to Journalism in the Information Age

This essay addresses the challenges facing journalism in the information age by advocating for the study of journalism from an organizational communication perspective. The communication field has maintained an illogical divide between journalism and organizational communication scholarship. First, I present an overview of subdisciplinary identities. Second, I argue for an organizational communication approach to the study of journalism and refer to an empirical study as an exemplar of this approach. Finally, I present ideas for future research regarding the study of journalism and these subdisciplines. This approach is applicable to settings like newspapers, television news, and other media organizations. Analyzing journalism from an organizational communication perspective can connect academic subdisciplines and aid practitioners in understanding a rapidly evolving media landscape.