A Study on the Relationship between Supply Chain Visibility, Win-Win Cooperative Supply Chain, and Supply Chain Performance

The main purpose of this study is to investigate the relationship between supply chain visibility, win-win cooperation supply chain, and supply chain performance. The results of the test are as follows.BR First, the sensing visibility, learning visibility, and adjustment visibility selected as supply chain visibility all have a positive(+) effect on the win-win cooperation supply chain. And the win-win cooperative supply chain has a positive(+) effect on the supply chain performance. Finally, the mediating effect of the win-win cooperation supply chain was tested and found to have some mediating effect.BR As a result of analyzing the relationship between supply chain visibility, win-win cooperative supply chain, and supply chain performance, improvement of supply chain visibility can enhance the level of win-win cooperation supply chain, and can also improve supply chain performance. It emphasizes the need for securing supply chain visibility for individual companies.BR