Misunderstood: How Public Health's Inability To Communicate Keeps Communities Unhealthy

FrameWorks Institute research finds that other sectors have a largely negative or at best a narrow perception of public health professionals. How can public health help leaders outside the field to appreciate the strategic and collaborative facets of public health? Public health professionals need to improve their communication skills—poor communication has been a longstanding problem—and strengthen cross-sector partnerships. In a pandemic such relationships are critically important.