Negative Emotional Value of Players: Exploring the Time Investment Dimension from Chinese Mobile Game Players’ Reviews

This study delved into the concept of "time investment" by examining negative comments from players. It conducted a comprehensive analysis of how time investment and external motivation influence players' emotional experiences, drawing from self-determination theory (SDT). Nonetheless, there has been limited exploration of the origins and significance of players' negative emotions. The study employed a mixed-methods approach. Initially, it constructed a radar chart representing time investment by analyzing textual reviews from Chinese players across six distinct mobile game types and creating thematic models with BERTopic. Subsequently, the initial machine learning results were confirmed through a questionnaire survey (n = 1028), resulting in the identification of five primary time investment dimensions: in-game experience time investment, learning time investment, social time investment, emotional time investment, and economic time investment. The study unveils the impact of external motivation on players' emotions and assessments, all from the viewpoint of players. It also offers an expanded perspective within SDT for the exploration of external motivation. The findings present a fresh theoretical outlook and research framework for game designers and the human–computer interaction (HCI) field. Additionally, they offer new insights into the concept of time as perceived by players.