E-Commerce Supply Chain of Fresh Agricultural Products under the Background of New Retail

In the era of the Internet, the development of fresh food e-commerce is an inevitable trend under the background of constant upgrading of people's consumption habits and consumption structures. The application of the new retail model is the inevitable result of digital technology progress. The supply chain's capability to integrate internal and external resources is an important influencing factor in the development of retailing industry, especially the fresh produce industry. It plays a determinant role in improving the competitive advantages of the fresh produce supply chain in the new retailing model. Based on the current fresh e-commerce platform supply chain mode, this paper draws a comparison with the three core "new retail" fresh food e-commerce platforms in China to analyze the upstream arrangement of shipments, the midstream of warehouse distribution, and cold-train logistics, the downstream of retail trade. This article discusses the fresh agricultural product supply chain under different new retail models, to provide a corresponding basis for improving the supply chain capacity and promoting the application and development of the new fresh agricultural product e-commerce retail model.