Identifying the Drivers Behind the Dissemination of Online Misinformation: A Study on Political Attitudes and Individual Characteristics in the Context of Engaging With Misinformation on Social Media

The increasing dissemination of online misinformation in recent years has raised the question which individuals interact with this kind of information and what role attitudinal congruence plays in this context. To answer these questions, we conduct surveys in six countries (BE, CH, DE, FR, UK, and US) and investigate the drivers of the dissemination of misinformation on three noncountry specific topics (immigration, climate change, and COVID-19). Our results show that besides issue attitudes and issue salience, political orientation, personality traits, and heavy social media use increase the willingness to disseminate misinformation online. We conclude that future research should not only consider individual’s beliefs but also focus on specific user groups that are particularly susceptible to misinformation and possibly caught in social media “fringe bubbles.”