A Study on the Tourism Product System Planning in Africa

Tourism product is the combination of various material products,spiritual products and tourism services which is provided by tour operators for the tourism market that to meet the needs of the tourists in tourism activites.Tourism product system refers to the collection of various manifestations of tourism product,including single tourism product,tourism route products and regional tourism products.These manifestations of products are inter-related that marks the focus of tourism resource development,the tourism operation and management,and also presents of the core value of tourists.According to the actual situation in Africa and the characteristics of international tourism market demand,this paper divides African tourism products into wild Africa,exotic Africa and harmonious Africa three levels,using a specific theme to integrate products,shape images and build up brand in order to win the tourist market and enhance the competitiveness of African tourism as a whole.