The Analysis on the Semantic Cohesion Devices in English Advertisement Discourse

The English advertisement discourse could be analyzed from different angles and by different means,and semantic cohesion device is one of them.Conclusions could be drawn after analysis on the semantic cohesion devices in several Engish advertisement: firstly,the semantic cohesion devices are essential in building up the coherence of the advertisement discourse;secondly,cohesion devices including reference,ellipsis and conjuntion are frequently resourted to in the grammatical level,while reiteration seems to be the choice of most ads writers when dealing with the cohesion in terms of the lexical level.