Balancing Act: Generative AI Tools and Scope of Practice in Health Coaching

Synopsis: This article explores the effects of generative artificial intelligence (genAI) in health coaching, highlighting its potential benefits and ethical challenges. While genAI tools like ChatGPT can assist health coaches in brainstorming nutrition and fitness ideas, they also risk encouraging practices outside scope of practice. We propose guidelines for health coaches to responsibly integrate genAI into their coaching practices, ensuring client safety and confidentiality while navigating the evolving landscape of technology in health and wellness.