The 21st century is a new age, which is filled with lots of variables. Facing the more and more complicated operating environment, if the enterprise wants to operate forever, the key is to build its own lasting competitiveness. This article expounds on how to cope with the management challenge and build the lasting competitiveness in the new age based on the three aspects: the cause of contingency, the source of contingency thought and its modern viewpoint, and the practice of contingency.