A Research on the Attraction of World Cultural Heritage Based on Tourist Perception:A Case Study of Mountain Tai

By taking Mountain Tai as an example,this research did a questionnaire investigation of the travelers,applied factor analysis method to determine the main components of the attraction system of cultural heritage tours and its internal structure.The attraction factors are grouped into different levels in accordance with their trait values.Among these factors,the core factors determine the nature of the attraction of cultural heritage tours.The authors believe that heritage resources is composed of a complex cultural system in which the components of the attraction system play only a minor part,but represent the cultural heritage traits perceived by tourists,and that tourism development projects should be programed in line with the specialty of the attraction system.