Study on E-Commerce and It’s Impact on Markets & Retailers: An Overview

The ‘internet’ has changed the concept of business world. The concept of online buying in India has been suggested to have started since the year 2000 where websites like ebay and rediff shopping were some of the first few sites to offer electronic products at cheap prices. Since then, numerous brands such as Flipkart, Amazon, etc started to showcase a strong presence in the online market.