心理学
消费者行为
消费者研究
混乱
业务
透视图(图形)
作者
Vishakha Chauhan,Mahim Sagar
出处
期刊:Journal of Consumer Marketing
[Emerald (MCB UP)]
日期:2021-06-08
卷期号:38 (4): 445-456
被引量:1
标识
DOI:10.1108/jcm-03-2020-3705
摘要
The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps.,Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results.,Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed.,To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.
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