A multi-agent-based online opinion dissemination model for China’s crisis information release policy during hazardous chemical leakage emergencies into rivers

Purpose The purpose of this paper is to develop a multi-agent-based simulation model for the online opinion dissemination during hazardous chemical leakage emergencies into rivers in China, to explore an appropriate crisis information release policy of China’s government for controlling public panic. Design/methodology/approach In the proposed model, two fundamental attributes of crisis information, i.e., truthfulness (for true or false news) and attitude (for positive, neutral or negative opinion), are considered. Four major agents in the online community system, i.e., citizens, the government, media and opinion leaders, are included. Using four typical accidents of hazardous chemical leakage into rivers in China as case studies, insightful policy implications can be obtained for crisis management and panic control. Findings The news about the terrible potential damages from such a type of accidents will instantly arise wide-ranging public panic; therefore, the corresponding crisis information release policy should be carefully designed. It is strongly advised against publishing false news to temporarily conceal the accidents, which will seriously hurt the government’s reputation and agitate much larger-scale public panic in terms of degree and duration. To mitigate public panic, the true news especially about treatment measurements should be published immediately. If the government does nothing and releases no crisis information, the public panic will go out of control. Research limitations/implications This paper only focuses on the crisis information release policies from the perspectives of the government. Furthermore, this study especially focuses on the cases in China, and extending the proposed model study for general contexts is an important direction to improve this study. Finally, the proposed model should be extended to other types of emergencies to further justify its generalization and universality, especially various natural catastrophes like storms, floods, tsunamis, etc. Originality/value This paper develops a multi-agent-based model for online public opinion dissemination in emergency to explore an appropriate crisis information release policy for controlling public panic stemming from hazardous chemicals leakage accidents into rivers. The proposed model makes major contributions to the literature from two perspectives. First, the crisis information about emergency accidents are divided into true and false news based on the truthfulness attribute, and into neutral, positive and negative emotions based on the attitude attribute. Second, the proposed model covers the main agents in the online virtual community.