国际化
采购
业务
交易成本
营销
国际营销
钥匙(锁)
产业组织
数据库事务
国际商务
经济
国际贸易
计算机科学
管理
计算机安全
财务
程序设计语言
标识
DOI:10.1108/02651330210435654
摘要
Discusses four theories of internationalisation: the Uppsala model of internationalisation; the eclectic paradigm and transaction cost analysis; the interactive network approach of the International Marketing and Purchasing Group; and what may be termed the business strategy approach. Suggests that a model incorporating the key elements of each approach could present a more realistic and comprehensive picture of the market entry decision.
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