Design innovation

The popular adoption of design thinking as a tool for innovation is noted in a range of organisations and sectors worldwide. While proponents of design thinking continue to focus on the mindset, principles and practices of their method, the potential applications of design thinking can be explored through a wider lens of implementation, known as design innovation. Design innovation sits at the nexus of creativity and value generation, prioritising human-centeredness within sustainable and scalable frameworks. It encompasses strategic and operational integration of design within organisations, succeeding on transdisciplinary collaborations to forge innovative outcomes in ambiguous contexts. The journey to exploring, experimenting, and integrating design within diverse environments is rich with challenges and opportunities.