竞赛(生物学)
反事实思维
市场份额
福利
产业组织
业务
市场结构
产品差异化
经济
实证研究
竞争优势
电动汽车
营销
市场经济
生态学
哲学
功率(物理)
物理
认识论
量子力学
生物
标识
DOI:10.1016/j.tra.2023.103730
摘要
Firms introduce new products as a critical competitive strategy. This strategy not only changes the competitive structure of the market, but also provides consumers with a broader range of choices. In this study, we collected sales data for new energy vehicles in six Chinese cities from 2020 to 2021 and used a random coefficient logit model to analyze the competitive and welfare effects of the introduction of Tesla on the Chinese new energy vehicle market. Our empirical findings suggest that consumers prefer electric vehicles that are affordable, have low energy consumption per 100 km, have a moderate range, and are large and heavy. The own- and cross-price elasticities of the vehicle brands show that although Tesla faces fierce competition from Chinese carmakers, it manages to capture a significant market share. In contrast, Chinese emerging brands, represented by the “new forces of car making,” also show strong competitiveness and dominating the market with differentiation strategies. Our counterfactual analysis suggests that the introduction of Tesla has a positive effect on consumer welfare by increasing the variety of electric vehicles available.
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