Study on transferring process value chain in E-commerce

The emergence of E-commerce changes the value-adding process of the traditional real value chain.With E-commerce,enterprises can realize value recreation through its special virtual value chain.Therefore,research on the transferring process from real value chain to virtual value chain in E-commerce is becoming more and more important.Through the comparison of the functions and scopes in the market between real value chain and virtual value chain,the participating entities and the path of the transference from real value chain to virtual value chain were studied and analyzed.It can be concluded that the transferring process from real value chain to virtual value chain is actually the one in which the producing system and the communicating system can be freely communicated with each other.In addition,through the analogue simulation of the transferring process from real value chain to virtual value chain using IPR-PN model,the basis for the establishment of the enterprise value network model has been offered.