Mastering Big Data in the Digital Age

This chapter explains the overview of big data; the volume, velocity, variety, veracity, and variability of big data; the privacy and security of big data applications; big data and multimedia utilization; the concept of MapReduce; the concept of Hadoop; big data and data mining; big data and cloud computing; the applications of big data in health care industry; the applications of big data analytics in tourism and hospitality industry; and the challenges and implications of big data in the digital age. Big data is the large volumes of data of high velocity and their variety requiring information processing to add value to the information in the future. The chapter argues that applying big data has the potential to increase organizational performance and gain sustainable competitive advantage in the digital age.