亲社会行为
心理学
社会心理学
助人行为
感知
身份(音乐)
一致性(知识库)
计算机科学
声学
物理
人工智能
神经科学
作者
Ayelet Gneezy,Alex Imas,Amber Brown,Leif D. Nelson,Michael I. Norton
出处
期刊:Management Science
[Institute for Operations Research and the Management Sciences]
日期:2012-01-01
卷期号:58 (1): 179-187
被引量:250
标识
DOI:10.1287/mnsc.1110.1437
摘要
Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of prosocial identity and that people subsequently behave in line with that self-perception. In contrast, costless prosocial acts do not signal much about one's prosocial identity, so subsequent behavior is less likely to be consistent and may even show the reductions in prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. This paper was accepted by Brad Barber, Teck Ho, and Terrance Odean, special issue editors.
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