产业组织
渠道协调
业务
微观经济学
频道(广播)
营销
广告
经济
计算机科学
商业
电信
供应链
供应链管理
作者
Xi Li,Krista J. Li,Yan Xiong
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2022-08-31
卷期号:42 (3): 538-550
被引量:7
标识
DOI:10.1287/mksc.2022.1394
摘要
This paper investigates how a manufacturer should respond to the retailer’s and consumers’ stockpiling ability by contracting with the retailer.
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