WeAre Not the Same asYou and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands

Journal Article We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands Get access Aner Sela, Aner Sela Search for other works by this author on: Oxford Academic PubMed Google Scholar S. Christian Wheeler, S. Christian Wheeler Search for other works by this author on: Oxford Academic PubMed Google Scholar Gülen Sarial-Abi Gülen Sarial-Abi Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 39, Issue 3, 1 October 2012, Pages 644–661, https://doi.org/10.1086/664972 Published: 09 March 2012