营销
业务
广告
顺从(心理学)
消费者行为
消费者信息
卫生用品
消费者隐私
经济
消费者满意度
作者
Chiara Farronato,Georgios Zervas
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2026-04-27
卷期号:45 (4): 752-772
标识
DOI:10.1287/mksc.2023.0088
摘要
This paper examines whether consumer reviews predict restaurant health violations and how online signals influence hygiene compliance and consumer demand.
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