A 5‐hour follow‐up of the impact on ageing facial signs of some foundations in Japanese women through automatically analysed selfie pictures

Abstract Objective To explore the possibility of an automatic grading algorithm to detect and quantify, from selfie pictures, the subtle changes of facial signs brought by the application of a foundation. Material and Methods A total of 270 Japanese differently aged women (30–54y) living in four different Japanese cities took selfies before, immediately and 5 h after having applied their own foundation, with their own routine. Results The analysis of 810 selfie pictures revealed (3 times × 270 women) that, prior to applications, all women presented a low grade of facial ageing. In most cases, the severities of less marked facial signs were detected and quantified, found affected by routine at different extents in all age‐classes, but more intensely in the older age‐class (45–54y) despite their more pronounced signs in bare skin status. In contrast, periorbital wrinkles were detected as more severe in all age‐classes at both timing, that is, immediately and 5 h post‐application as well as Nasolabial folds 5 h post‐application. The amplitude of these positive or negative changes, although found of low amplitude, as decimals of the initial grades, was significantly detected. Conclusion This automatic system appears apt at grading subtle changes in facial ageing signs brought by a foundation and could be a valuable help to the consumers of make‐up products, in refining their individual procedure to obtain a more personalized desired facial appearance.