应对(心理学)
消费者行为
心理学
独创性
社会心理学
营销
大流行
业务
2019年冠状病毒病(COVID-19)
临床心理学
医学
创造力
传染病(医学专业)
疾病
病理
作者
Avinash Jain,Satyabhusan Dash,Naresh K. Malhotra
出处
期刊:European Journal of Marketing
[Emerald (MCB UP)]
日期:2023-05-01
卷期号:57 (5): 1467-1501
被引量:1
标识
DOI:10.1108/ejm-11-2021-0864
摘要
Purpose This study aims to investigate the role of consumption coping in managing collective tragedy stress and stress outcomes using the COVID-19 pandemic context. Design/methodology/approach A mixed-method study with a sample size of 931 was conducted to develop the questionnaire, followed by a quantitative study with 1,215 respondents to test the hypotheses. Findings The results of this study empirically validated the use of consumption coping and found it effective in managing collective tragedy stress and its outcomes (subjective well-being and continuance intention). Research limitations/implications This study advances the literature on stress coping in a collective tragedy context, with a specific focus on consumption coping. Practical implications The COVID-19 pandemic has affected all elements of the marketing mix. Understanding pandemic-induced stress and the role of consumption coping can help managers to proactively formulate strategic responses suitable for changing consumer habits. Social implications The COVID-19 pandemic has affected all elements of the marketing mix. Understanding pandemic-induced stress and the role of consumption coping can help managers to proactively formulate strategic responses suitable for changing consumer habits. This should lead to better social outcomes. Originality/value This study developed a scale for pandemic-induced stress that integrates various well-established theories to identify the role of consumption coping in managing collective tragedy stress and the psychological mechanism behind the shift in consumer behavior after a collective tragedy.
科研通智能强力驱动
Strongly Powered by AbleSci AI