Linguistics landscape: A cross culture perspective

This paper was to aim in discussing the linguistic landscape. It was the visibility and salience of languages on public and commercial signs in a given territory or region (Landry and Bourhis 1997). The linguistic landscape has been described as being somewhere at the junction of sociolinguistics, sociology, social psychology, geography, and media studies. It is a concept used in sociolinguistics as scholars study how languages are visually used in multilingual societies, from large metropolitan centers to Amazonia. For example, some public signs in Jerusalem are in Hebrew, English, and Arabic (Spolsky and Cooper 1991, Ben-Rafael et al., 2006). Studies of the linguistic landscape have been published from research done around the world. The field of study is relatively recent; the linguistic landscape paradigm has evolved rapidly and while it has some key names associated with it, it currently has no clear orthodoxy or theoretical core.