At the prevalence of youth subculture under the influence of the strong, as a culture of dependency and youth subcultures of the expression vector, sports have been greatly affected. Of Chinese youth subcultures and cultural development for in-depth analysis, read by the current under the influence of the mainstream culture of young people appearing in sports, the essence of alienation in the process of alienation of the situation, from the perspective of subculture development, explores the young people sports development, finally from life education, sports, culture and aesthetics, and cultural qualities, the media, the effectiveness of specific aspects of a subculture of young people under the influence of the sports development strategy.