Many years ago, I made a claim about the importance of giving students of (1999). This endorsement of giving great amounts of feedback was based on the finding that feedback is among the most powerful influences on how people learn. The evidence comes from many sources. My synthesis of more than 900 meta-analyses (2009, 2012) shows that feedback has one of the highest effects on student learning. These meta-analyses focused on many different influences on learning—home, school, teacher, and curriculum—and were based on more than 50,000 individual studies, comprising more than 200 million students, from 4to 20-year-olds, across all subjects. As an education researcher, I was seeking the underlying story about what separated those influences that had a greater effect on student learning from those that had a below-average effect. Feedback was a common denominator in many of the top influences. Moreover, Dylan Wiliam (2011) has argued that feedback can double the rate of learning, and an increasing number of scholars are researching this important notion (see Sutton, Hornsey, & Douglas, 2012). I've come to regret my dollops claim because it ignores an important associated finding: The effects of feedback, although positive overall, are remarkably variable. There is as much ineffective as effective feedback. My work over the past years has concentrated on better understanding this variability and on clarifying what makes feedback effective—or not. Some Questions to Start With