Capitalizing on Multidimensionality in Survey Instruments to Ensure Delivery of Relevant Extension Programming

At a time when resources are dwindling, Extension must capitalize on the potential of multidimensionality in survey instruments. A research project on wind energy development in Ohio involved a survey instrument that assessed the attitudes and opinions of community members, thereby meeting the needs of local stakeholders. However, responses to a set of peripheral questions on the survey also revealed gaps in community members' knowledge related to wind energy development. This article addresses data resulting from the three peripheral survey questions, the data analysis methods that yielded background for future Extension programming, and the importance of using a survey instrument to achieve multiple goals.