Smart Tourism Experience Design in Amusement Parks: A Quality Function Deployment (QFD) Application

In the context of extensive smart developments in amusement parks, this study aimed to understand how different smart tourism technologies could be transferred into tourists’ expectations of smart tourism experiences. Drawing on the Quality Function Deployment (QFD) methodology, this study established a House of Quality (HoQ) for smart developments by analyzing data from 20 interviews (10 tourists and 10 service providers) and 300 survey responses (250 tourists and 50 service providers). The results identified 14 smart tourism technologies in amusement parks, and revealed that they correlated in different ways with the four smart tourism experience attributes (accessibility, informativeness, interactivity, and personalization), thus laying a theoretical foundation for more comprehensive discussions of smart tourism design, and providing practical implications for staging the smart tourism experience in a better way.