The effects of green skills and defensive routines on open innovation in textile industry SMEs

Purpose Being open-minded means listening to others’ proposals, even if they go against our criteria. Although having an open mindset is the key to “open innovation,” we find that many managers are reluctant to make sustainable changes, either because they prefer to stick to what they know and prefer to stay in their comfort zone or just because they are embarrassed to assume errors or ignorance in certain issues of an environmental nature. The study aims to examine the role of green skills in overcoming defensive rigidity and defensive embarrassment barriers that hinder open innovation. Design/methodology/approach A questionnaire-based survey was administered to 208 SMEs in the Spanish textile industry. The data collected were processed and analyzed using the partial least squares structural equation modeling technique (PLS-SEM) and SmartPLS 4. Findings The study reveals that green skills significantly contribute to the development of open innovation and the mitigation of defensive routines among managers. This indicates that equipping managers with green skills can reduce their defensive rigidity and embarrassment, thereby fostering a more open and innovative organizational culture. Originality/value This research is original in its focus on the Spanish textile industry and its exploration of the specific psychological barriers that managers face in adopting sustainable innovations. By highlighting the importance of green skills, it provides a novel perspective on overcoming defensive routines to promote open innovation.