Improving the quality of the activities of cultural institutions through digitalization

Tasks. The author considers the specific aspects of the activities of cultural institutions; identifies current problems in this field; defines the concept of the quality of the activities of cultural institutions and proposes ways to improve it, including through the creation of a unified state information system for the purchase of tickets to cultural institutions of the Russian Federation. Methods. This study uses an integrated approach, general scientific (concretization, abstraction, deduction, induction, analogy) and special methods of cognition (analytical and statistical methods). Results. The author proposes creating a new digital project in the field of purchasing tickets to cultural institutions (museums, theaters, etc.), which would increase the comprehensive quality of their activities. This includes improving the quality of services provided by cultural institutions, improving the planning of tourist and sightseeing routes, managing the flow of visitors in cultural institutions, eliminating the possibility of overflow, preventing the activity of theater and museum ticket speculators, obtaining significant economic effects in the public sector. Conclusions. The unified information system can be used by public authorities in the field of culture and cultural institutions (museums, theaters, etc.), and by the population consuming such services. The system proposed by the author is unique, and its implementation would contribute to improving the quality of services provided by cultural institutions, ensuring transparency of the ticket sale process for all interested parties, reducing the cost of tickets by eliminating intermediary commissions, increasing the revenue of the state budget by eliminating the possibility of ticket fraud, etc.