The influence of digital technologies on the development of the hospitality industry in modern conditions

The purpose of the article is to study the features of the introduction of digitalization processes in the hospitality industry to increase economic entities' efficiency and meet consumers' needs. During the research dialectical and abstract-logical methods, methods of system approach, comparison, observation, analysis, synthesis, induction, deduction, etc. were used. The article examines the importance and role of digitalization in modern conditions of information society development, which forms a digital, virtual reality with specific social, cultural, and consumer practices. It is proved that the use of innovation processes and the introduction of digitalization elements in the activities of the hospitality industry significantly contribute to improving its efficiency and customer satisfaction in modern conditions. The set of circumstances indicating the need to use Internet technologies to successfully promote the services of the hospitality industry in the market is described. The positive and negative impact of digitalization processes on the development of the hospitality industry, whose activities are aimed at meeting a variety of both individual and collective needs of consumers. It is proved that in modern conditions the Internet is an important tool for successful business development. It is substantiated that the digitalization of the processes of organization of facilities, management, and customer service in the hospitality industry will contribute to the formation of single information space and increase the competitiveness of the industry. The results of the study showed that overcoming the existing negative trends in the hospitality industry, which were formed under the influence of destructive factors, will be possible with the active use of innovations, among which special attention should be paid to digital technologies and information positioning of the hospitality industry in cyberspace.