Sustainable investment initiatives and the performance of stakeholders involved in multinational technology companies' supply chains: linear or nonlinear effects?

Purpose This study aims to examine how environmental, social and governance (ESG) initiatives and ISO 14001, which is an internationally agreed standard to set out the requirements for an environmental management system, affect firm performance in the context of the Industry 4.0 supply chain. Design/methodology/approach The authors develop a new chance-constrained network data envelopment analysis (DEA) in the presence of non-positive data to estimate innovation, operational and profitability performances for three main relation groups (suppliers, partners and customers) in Microsoft's supply chain. Findings Results of this study show the following: (1) the application of ISO 14001 will reduce profitability but increase overall performance (OP); (2) ESG implementation has a convex U-shaped influence on profitability and OP, which means that firms will benefit when ESG investment goes beyond a particular level; (3) the nonlinear U-shape is presented in the E and G components, but not in the S of the individual ESG initiatives, and (4) only specific subcomponents of S and G in the subcomponent of individual ESG initiatives are nonlinearly connected to OP. Research's results reveal that the customer group has a higher performance value than the other two groups, which suggests that this group will create competitive advantages for Microsoft. Originality/value Overall, the authors provide an insightful viewpoint into supply chain management by examining the ESG initiatives, ISO 14001 and performances of Microsoft's supply chain.