业务
营销
产品(数学)
产品创新
产业组织
服务创新
新产品开发
第三产业
服务(商务)
开放式创新
工业4.0
作者
Alberto de la Calle,Inmaculada Freije,José Vicente Ugarte,Miguel Angel Larrinaga
出处
期刊:International Journal of Business Environment
[Inderscience Enterprises Ltd.]
日期:2020-10-20
卷期号:11 (3): 254-
被引量:4
标识
DOI:10.1504/ijbe.2020.10032982
摘要
Digital capabilities play a relevant role in servitisation strategy for manufacturing companies. Using logistic regression models with a sample of more than 2000 Spanish manufacturing companies, this paper studies the relationship between digital capabilities and servitisation within Spanish industries. This research considers both manufacturing and connecting digital capabilities, along with, training and software skills. The findings can be used by companies and policy makers to boost servitisation. Advanced manufacturing technologies (AMT) are not found to have a positive or significant impact on servitising, except when combined with the use of digital capabilities for internet-based marketing. Significant space also exists for improvements in staff training in information and communication technologies (ICTs) because of their potential contribution to product-service innovation. Finally, the relationship between firm size and servitisation indicated by previous research is confirmed.
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