Amazon's Market Demand and Differential Product Selection Research

Summary: Amazon's operation is successful, 60% is determined by the product selection, 20% from the operation skills, and 20% from the PPC advertising. The number of products on the Amazon platform is increasing and the competition is becoming increasingly fierce. It is quite difficult to select a product suitable for the company at the target site of the operation and to have sufficient profit. We can initially determine the saturation of the market through a survey of market share and the number of competitions.Analysis of market saturation is related to many aspects of market development. High-saturation market development costs are high and profits are low; Product differentiation and specialization are the main objectives of the selection.At the core level of the product, product differentiation is implemented through technological innovation and serialization of product functions.