Social media as an extension of Guy Debord’s The Society of the Spectacle (1967)

The aim of this article is to place Debord’s ‘spectacle’ in direct comparison with social media. The concept of the spectacle as presented and outlined by Debord in The Society of the Spectacle argues ‘All that once was directly lived has become mere representation’. Drawing from Debord, this article examines whether social media is a manifestation of the spectacle in contemporary society.