The one-off consumption has produced many environmental hazards while bringing convenience and swiftness to people's daily life,so it is a conspicuous,wasteful and polluting consumption.Only by changing our consumption ideas and advocating green consumption can we resolve environmental issues and promote a conservation culture.The one-off consumption has to make a significant change,that is change from conspicuous consumption to moderate consumption,from depleted consumption to sustainable consumption,and from one-off consumption to circular consumption.For that reason,the governments should support the one-off consumption and strengthen policy assistance to green consumption;the enterprises should change management ideas and make technical innovation to produce rich and inexpensive green goods,and the consumers should enforce the self-discipline consciousness and advocate green consumption.