Importance is given to the publicity to enrolment in local colleges for the expansion and improvement of the source of students.However,this publicity work attempts to introduce as much as possible and go in for bigger media;moreover,the period of time for publicity is concentrated,the publicity contingent lacks strength and the fund on publicity is unbalanced.Therefore,we need to form publicity mechanism,grasp its key points,determin its object,expand its contingent and perfect its pattern.