Please, let's get an answer—any answer: Need for consumer cognitive closure

Conceptually, it is argued that individual differences in need for cognitive closure, which stem from Kruglanski's theory of lay epistemics, provides a framework for studying various aspects of consumer judgment and decision making. However, methodologically, the need for cognitive closure scale has not demonstrated good measurement properties and has generated controversy. To improve the measurement quality of the scale for individual differences in the need for cognitive closure, the authors carry out a large-scale data collection and measure validation exercise. To demonstrate the usefulness of this individual difference variable in a consumer context, the authors test hypotheses concerning consumer search behavior for cars and televisions. The results are encouraging and provide initial support for the utility of this framework in consumer judgment and decision making. © 2000 John Wiley & Sons, Inc.