Employer attractiveness, employee engagement and employee performance

Purpose This study examines the effects of employer attractiveness (EA) on employee engagement (EE) and employee performance (EP). Design/methodology/approach Mixed method. The analytical technique is the Partial Least Squares Structural Equation Modeling through survey questionnaires collected from 937 respondents as employees from 37 enterprises in Vietnam. Findings EA has a positive impact on EE and EP factors. However, EE has no statistically significant impact on EP. Practical implications This study helps managers build solutions toward retaining talent and improving EP through the strategy of building EA. Concurrently, this study guides the important factors to build an effective EA. Originality/value This study explores the relationship between three factors: EA, EE and EP. This has added a new research direction of EA to existing employees. In addition, the study results provide a new perspective on the relationship between EE and EP.