ASPECTS OF LOGISTICS MANAGEMENT AT THE LAST MILE STAGE

Background. A study of the directions of transformation of logistics processes associated with the development of e-commerce and changes in consumer habits made it possible to determine that logistics at the last mile stage is one of the most important and at the same time complex links in supply chain management of modern organizations. The quality of customer experience and the organization’s position among competitors depend on the effectiveness of logistics management at the last mile stage, which determines the relevance of this research. The purpose of the study is to study the structure of the logistics market at the last mile stage and identify the main players, identify market development trends, study the features, problems of its functioning and aspects of logistics management at the last mile stage. Materials and methods. The methodological basis of the study consisted of general scientific and special methods. The work used methods for collecting, processing and analyzing data on the development of the e-commerce market in the Russian Federation, methods for comparing and summarizing information, analysis and synthesis, secondary and primary marketing research. The information base for the study was the results of scientific and marketing research of the e-commerce market, expert publications, analytical reports from research companies Data Insight, Shoppers, KNORUS CONSULTING, data from online stores and marketplaces, delivery services, and the author’s own research. Results. As a result of the research, the structure of the logistics market at the last mile stage was examined, changes that occurred in the Russian last mile logistics market, the main trends, directions and problems of its development were identified, and current solutions were proposed. Several defining aspects have been identified that influence the process of logistics management at the last mile stage: the growth of the e-commerce market and the transformation of online consumer requests for organizing product delivery at the last mile stage; increasing complexity and digital transformation of logistics processes, the emergence of new market players and the development of collaborations, greening last-mile logistics in the context of sustainable development policies. Conclusions. Last mile logistics is one of the most resource-intensive parts of the supply chain. To effectively manage logistics business processes at the last mile stage, organizations need to take into account various aspects – organizational, competitive, value, technological and environmental.