Shopping center image, consideration, and choice: Anchor store contribution

This study investigates the impact that specific anchor stores and other physical characteristics of shopping centers have on the image consumers' possess for shopping centers, and through image, on indicators of shopping center patronage, such as the aggregate consideration and the share of choice. Most research that has collected image ratings data for shopping centers has studied a limited number of centers and analyzed the dimensionality of the image data across consumers. But, from a management perspective, it is not clear why shopping center managers would be concerned about the dimensionality of image when the analysis is conducted across a sample of consumers. From a manager's perspective, it may be more important to identify center characteristics that determine the image of the shopping centers in their market.